Green Marketing: Meaning and Importance of Green Marketing.
Green marketing can make your company stand out from among others who have products with similar quality or prices. Green marketing promotes a more thoughtful, responsible corporate image. This holds true even for customers who don't make environmental concerns a major priority.What is Green Marketing? Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet.The concept of green marketing is about highlighting a product or service's environmental benefits and illustrating how brands are changing their processes and practices to be more environmentally.
Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.Green marketing requires a holistic approach. A company cannot succeed simply by highlighting a green aspect of a particular product, but must demonstrate a commitment on multiple levels, such as in production processes or environmental engagement.
Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, this paper analysis the.
